I learned about a sock company called Bombas today. This sock company donates a pair of socks to a homeless shelter for every pair of socks bought. I watch their video explaining their journey, from idea to successful business. It’s a good video and a good reason to buy Bombas socks. Their mantra is “Bee Better” and their mascot is a bee. They even managed to appeal to the part of me that loves puns.
So, I am immediately enthralled with the idea of eventually getting Bombas socks. I’m pretty broke right now, as a college student with a part time job. But I would eventually like to help this company and the homeless community out. I decide to check out their website and I already know that it is going to be expensive. I squeeze my eyes tightly as I make the fatal click on “Women’s Socks”.
It’s $12 a pair. Meaning a pack of four is $48. Meaning, an eight pack is $96.
I knew that the socks were going to be expensive. I tried to prep myself for the damage. But I was not prepared for a $96 option for eight pairs of socks. I know that they worked on the engineering of these socks for two years in order to make them last. I know that helping is expensive. Being a good person, is expensive.
Obviously, there are a lot of ways to give back and be a good person. Volunteering is a really good way to give back. It benefits others and it benefits you. Donating directly to homeless shelters and food cabinets is another easy way to give back.
However, everyone knows that the idea of supporting a brand that supports others is lucrative. I would argue that the enticement increases when the buyer knows that they will be receiving quality items while helping others. That’s why brands like TOMS and Ivory Ella have been so successful. TOMS is a well known brand that follows through on its promises. Ivory Ella started out very small but quickly grew and I do wonder if their goals have become more profit-based since becoming a larger brand.
But Harper, you might say, all companies are profit based!
Yes, I know. Even Bombas and TOMS have to make a profit. They have to make enough money in order to have supplies, to donate socks, to pay their workers, rent office and factory space, and the list goes on. This is why being a good person is expensive. People need to have money in order to help other people. $12 for socks is expensive. But Nike charges around $16 for a single pair of womens’ socks. I’m not talking about the $22 running socks, either.
Personally, I would rather pay $12 for a pair of socks that benefit someone else as well, than pay $16 for a swoosh on the side of my calf that does not benefit anyone outside of their company.
Being a good person should not be expensive, but it’s the world we live in. I’m glad that there are enough good people in the world willing to step up and support companies like Bombas. Soon, I will be one of those people too.
Bombas’ Women’s Calf Socks VS Nike’s Women’s Calf Socks